Sole [sohl]- adj. Being the only one of the kind; unique; unsurpassed; matchless.

Contender [kuhn-ten-der]- noun. Person who strives in rivalry; competitor; vie.

Sole Contender was started in 2005 in Los Angeles, California, in hopes of bringing to the streetwear scene fresh new looks and ideas.

Their intent is to bring substance and meaning into the streetwear genre, not just fresh lines and shapes on t-shirts.